Telephone Tracking allows you to monitor calls from your website and know precisely what advertising activity brought them whether it was from a different website, Google or your own paid search effort.
So no more will you have to figure how your caller has found you.
Why you need Call Tracking
Call tracking is an essential tool for any company that spends money on advertisements across multiple channels. Customers with AdWords possess an inborn need to monitor the calls that are relevant to their keywords, in order to understand which keywords provide call conversions. call tracking solution Without visibility of telephone conversions, it’s not really feasible to work out if your investment in the keywords in your portfolio is providing value or not. Is just monitoring AdWords telephone conversions enough?
Most clients are looking to monitor not just PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call monitoring system like Call Conversions Tracking comes in, since it allows you to realize your ROI for every one of these vital channels not just Google PPC. This can be essential actionable data letting you optimise the effectiveness of all your marketing and advertising channels, crucial to the success of any business.